Why You Should Hire a Professional Photographer

February 15, 2018  •  1 Comment

Death Valley California, Zabriskie Point

Professional photography will play a crucial role in delivering the personality of your brand. It is one of the most effective ways to instantly connect with your readers or customers.

The key component to developing a recognizable brand that is creative and trusted is professionally developed visual representation, such as photos and video.

In addition, in order to have an effective impact on our potential clients, you need:

  • Robust online presence
  • Consistency
  • Above all...be memorable

The ability to create eye-catching content is becoming increasingly important for entrepreneurs as well as big brands.

If your goal is to draw attention to your brand, the first impression should be inspiring and impressive photography


When choosing a photographer, it is important they are able identify your particular needs. Your photographer will then meet his obligation by providing you with compelling and authentic images for your story. Whether for social media platform photographs, website images, or marketing content in general, your photographic content with depict your specific brand and story. 


Model: Sophie for Carol Lipworth Designs

My viewpoint as a professional photographer is as follows; I not only have the equipment and the skills to produce pictures, I have an "eye" for the subject matter. At each encounter, I try to take into consideration a clients brand, needs and the impressions required to project the highest quality photographs for the clients story.

It is a good idea to come to your first meeting with samples of your product, current marketing materials, and even examples of colors you see as your brand identity. Be prepared to discuss what you currently like about your visual story and what you think needs improvement. This will aid the photographer in providing the best images for your specific goals. In return, they should provide you with what I call a "scope of work" detailing for instance:

  • how many hours and locations, if doing a location shoot 
  • how many preview photos they will provide
  • digital or prints, and other such details
  • timeline for delivery of images

Be sure to ask questions and have a clear idea of what you are hiring them to accomplish for you.

If you are looking for that inspiring and impressive first impression, hire a professional who will go above and beyond for their clients to make sure their time is valued, deadlines are met and the highest quality product is delivered.

Via Colori 

If you still have some doubt, do some research; look at your competitors sites, observe their "visual story" and assess their success. Is it original? Is the content authentic? Does it leave and good impression and a brand you would likely trust? Does it "WOW" you? I bet they are using a professional.....~ Sandy





Carol Lipworth(non-registered)
Sandy, you are so right. Your photographs of my jewelry has elevated my brand to a whole new level. You are a master at the outdoor photo shoot, doing whatever is necessary to get the best shot. Thank you for your professionalism and your amazing eye - you really do know how to capture the special!
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